Summer is a time when people want to enjoy the outdoors and relax. They prefer spending their time outside in this hot season thus many services and businesses lack traffic – except tourism, of course. However, that doesn’t mean they don’t want to buy new products! Your customers may be looking to spend their hard-earned money on summer essentials, like tank tops and flip-flops.

The latest figures on the top online shopping categories rank fashion as the most popular category of all internet purchases. Of the total e-commerce expenditure worldwide in 2023, consumers are forecast to spend $1.07 trillion on products related to fashion.

We have compiled a list of some of the best print-on-demand products o keep on your radar this summer that your customers will love!
T-shirt 2D, t-shirt 3D, t-shirt dress
According to the Grand view research, the global custom t-shirt printing market size was valued at USD 4,314.0 million in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 11.1% from 2023 to 2030

T-shirts are usually considered more relaxing and comfortable than other summer wears. Easy to wear, not picky about age, gender, affordable price – that's why T-shirts are more popular. For people, who feel more heated in summer and want to wear something very open and soothing, the T-shirt is the best option for them. Can you imagine anything more soft, supple and fleecy than a T-shirt with your own design?
In addition to the basic t-shirt product lines, sellers also easily expand the product line with many different product variations such as t-shirt dress, t-shirt 3D, cropped t-shirt,...

Hawaiian shirt
In no time flat, camp collar shirts have gone from a forgotten midcentury relic to an inescapable summertime staple. These days, you can find them in just about every imaginable variation: tie-dye, neon, matching short sets. But the undisputed champ is still the one that starts it all—a custom hawaiian shirt, in all its gaudy glory, ready to hang open all week on your next beach getaway or bring some easy island vibes to your workaday wardrobe.  The Hawaiian Set is spacious and airy with colorful hawaiian shirt patterns, suitable as a separate "uniform" for family and friends on a trip to the beach, fishing or camping.
Google Trends shows that the search volume for the keyword “Hawaii Shirt” has been quite stable in the US market for the past 5 years. Demand for hawaiian shirts is particularly high during the spring period (early May to late August).
Polo shirt / Sleeveless polo shirt
When summer is coming, and that means it's time for the humble polo shirt to make its appearance. This comfortable piece is faultless all year long, but in warmer weather, it particularly shines, thanks to a cool feel, a casual look, and an abundance of styling options.

Made from soft, breathable fabric, a polo shirt manages to keep you cool in warmer weather. It’s also thick enough to layer, too — try our DRY fabrics style with moisture-wicking properties to keep sweat at bay. If there's one item that transcends age and gender, it’s a polo shirt. Thanks to its casual appeal, it looks flattering on just about everyone. The Polo shirt and sleeveless shirt are a classic shirt style, easy for sellers to personalize in many different niches such as golfing, fishing, camping, etc.

Sportswear
The global summer sports equipment market size was valued at USD 27.12 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 3.6% from 2021 to 2028
Tank top
A tank top with a short can be an alternative beachwear choice that is both cool and personal. Cool material is very suitable for careful sewing, exalting the contours of the wearer, 3D tank top products are also popular with many women.

Sports bra and legging
With sports bra products, leggings will be the perfect piece for women from daily life to physical activities (especially yoga). The simplicity, flexibility, and ease of coordination make this combo one of the indispensable items in women's wardrobes. The design that goes well with leggings can include liberal Bohemian motifs, strong Camouflage motifs, bold soldiers, unique Mandala motifs, or gradient textures, etc.

Accessories
Personalized Duffle Bag
The bag that accompanies travel lovers on short trips with an empty, large interior design that can hold a lot of stuff. Not only is this an optimal choice of entertainment when going out, this bag is also the perfect item for those who often go to the gym, go to the gym,...Personalized Duffle Bag is a great choice for those who are looking for the convenience of going out.
Tote bag
Forget the heaviness of big backpacks and simplify with a compact, convenient tote bag. As American consumers are moving towards a green and zero-waste lifestyle, they are looking for alternatives to protect the environment. Tote bags are a solution that is both economical and easy to express your personality - suitable for school, going out, shopping, yoga, etc.Totes come in all varieties, but some get used more than others. The defining factor? Personalization and design.
Summer trends have a knack for bringing out color and fashion-focused accessories. Our all-over-print tote bag is best for presenting an eye-catching slogan or a smart centerpiece design that’s fun and beautifully crafted.
Hat
Hats are no longer merely sun and rain protection, but also a fashion accessory, expressing the personality of the wearer. With a classic design, visor hatis extremely suitable for sportswear and bucket hat is for all your outfit. In particular, this is one of the best-selling products in special events such as Independence Day, Back to school, etc.

Beach towel

The best things to sell in summer are often the most straightforward. Next up on our list is a summer item that is a certified beach essential: the beach towel. This soft towel lends itself beautifully to colorful, vivid designs. Leveraging the latest trends and colors gives it the potential to become an irresistible, sales-boosting addition to any store.

Unisex flip flops
While it’s too early to ask what is the most sold item in the summer of 2022, beach essentials are a good bet. Flip-flops are one of the most popular trending summer items to sell – they’re a great upsell tool with the right unisex designs. It’s also a wardrobe centerpiece for newlyweds and free-spirited beach revelers.

Summer design ideas suggestion for summer 2023

Basically, customers often shop for print-on-demand items with 3 common purposes: daily use, gift-giving and holiday wear. Therefore, the design also needs to be optimized for each type of customer to win camp. Customers who buy for everyday use and as gifts often tend to have designs that express the wearer's personality, interests, and lifestyle. Gift recipients are usually family members or friends on important events such as birthdays, housewarming, Mother's Day, Father's Day, etc. Sellers can also combine many niches with holiday styles. especially to increase attraction to customers. We suggest you some of the popular niches: niches family, niches pet, niches hobby, niches sport, niches lifestyle,...
Besides that, in the summer, some special holiday events are popular in the e-commerce industry such as: mother’s day, father's day, national pet day, memorial day,...Sellers should take advantage of these potential sales opportunities to increase sales for stores.

Tips for Selling Print-On-Demand Products in Your Online Store for summer holiday sale 2023

With so much competition in the eCommerce world, it’s important to have a solid strategy to set your business apart. Here are seven essential tips to consider when selling your print-on-demand products:

1. Optimize product listings. Make sure your product listings are well-written, visually appealing, and optimized for search engines.
2. Use keywords that customers are likely to use when searching for products like yours, and include high-quality images that showcase your products in the best possible light.
   
3. Utilize social media. Use social media to showcase your products and connect with customers. Encourage customer engagement by creating a sense of community on your website or social media channels.
4. Offer discounts and promotions. Regularly offer discounts and promotions to motivate customers to make a purchase.
   
5. Invest in advertising. Consider investing in advertising to reach a larger audience and drive traffic to your online store.
6. Make use of customer reviews. Encourage customers to leave reviews of your products and respond to any negative feedback promptly and professionally.
7. Continuously evaluate and improve. Continuously evaluate and improve your online store, products, and strategies to stay ahead of the competition and increase sales.
8. Keep an eye on trends to follow the trending product

   Wrapping-up
   Recognizing the growing demand for clothes and accessories in print-on-demnad market, Gifttify has introduced various products in this category. If you are starting to build your own online store, then we can help you grow your business with our high-quality products and excellent service.
   With a wide range of high-quality products, competitive pricing, and fast turnaround times, Gifttify is the perfect partner for anyone looking to start selling print-on-demand products. With a little creativity and know-how, you can tap into this growing demand and start a successful business offering custom products with your designs at great profit margins.